Industry Report · July 2025 to July 2026
ATV Rentals & Tours.
The booking data behind ATV tours and rentals, and what it means for how you market, price, and staff your operation.
from booking to ride. Guests commit about 9 days out.
Demand shows up on a short fuse. Intent forms late, so always-on and retargeting beat long-lead campaigns, and you can adjust pricing right up to the date.
Run always-on, intent-based acquisition instead of long-lead pushes, and time retargeting to a 10 day window. Keep availability updated in real time, and adjust your prices as the date gets close.
A $330 booking, and worth protecting.
At $330 a booking for a group of 2 to 3, ATV riders spend big, well past a single seat. But 13% cancel, so protect the booking with a deposit and easy rescheduling.
Package for the group: multi-ATV bookings, GoPro and gear add-ons, guided upgrades. Require a deposit on peak weekends. Turn the 13% cancel rate into reschedules with self serve tools and digital waivers.
Average booking value. Guided trips, gear add-ons, and multi-machine bookings push the cart well past a single seat.
Tickets per booking on average. Riders book for the group, not the seat, so package for it.
Cancellation rate. At 13% it is worth protecting: self serve rescheduling and digital waivers turn a cancel into a new date, not a refund.
Tourists ride, and pay $380 a booking.
6 in 10 riders are tourists, and they outspend locals at $382.71 a booking against $271.85. Your highest-value guest is the one who traveled in.
Win tourists where they plan: geo-targeted "things to do" search and social discovery, and price guided tours for them. Keep locals riding off-peak with memberships and season passes. Let every GoPro clip become your next ad.
Your market is almost entirely domestic.
About 95% of riders are domestic, and just 5% come from abroad. Domestic guests even spend a touch more ($354.10 against $317.72). Your market is domestic road-trippers and vacationers, so spend against them.
Do not chase travelers from overseas. Your riders are domestic, and many are tourists on a trip. Own "things to do near me" and destination search in your region, then capture the email for their next visit.
Spring into summer, and Saturday is the day.
Two clocks run here. Bookings and rides both run warm, from March into August, with bookings leading the ride by about 9 days. The bigger split is the day: rides land on Saturday even more than bookings do. Market across the season, and staff for the weekend.
Keep acquisition on across the warm season, from early spring through summer. Staff guides and machines for Saturdays, when rides concentrate hardest. Use a gift card or winter offer to lift the slow November to February stretch.
Bookings lean to Friday and Saturday
Rides pack onto Saturday
Rides tilt to Friday through Sunday more than bookings do
A warm-season business: rides run March through August, peaking in July
Chart shows when rides take place (product start date). Booking volume runs a touch earlier, peaking in March, but bookings and rides share the same warm-season shape. Trailing 12 months to July 2026.
of bookings run on your own tools, not third party resellers.
Just 2.1% of bookings came through connected resellers. Self serve widget bookings (44.17%) and staff-entered back office bookings (44.68%) split the rest almost evenly, with walk-up point of sale at 8.86%. Your booking flow and your front desk are the business, and growing direct is the whole game.
Put your first dollar into your own booking flow, SEO, and abandoned booking recovery. Nearly 1 in 11 bookings happens at the front desk, so keep point of sale fast.
Online booking software for ATVs.
The world's most advanced operating system for ATV tours and rentals, now supercharged by Peek Pro 9. From the first click to the follow up review.
Manage ATV Inventory
Keep every machine tracked and every trip full. Real time availability, live manifests, on the fly equipment adjustments, capacity limits for every tour, and a mobile app that runs the fleet from the trailhead.
Sell More Tours & Rentals
Drive more revenue with a platform built to recapture riders and boost cart sizes. Abandoned booking recovery, add-ons and bundles like GoPros and gear, memberships and season passes, a speedy point of sale for walk-ups, and dynamic pricing for peak weekends.
Automate Your Business
Deliver trailhead hospitality before, during, and after the ride. A customer portal with self serve rescheduling, digital waivers signed in advance, automated email and text messaging, and Smart Reviews that turn happy riders into new ones.
"Peek has made our customers happier, our employees happier, our operations smoother and increased our revenue!"
North Shore Landing"I absolutely LOVE Peek. There are so many useful features that enable me to streamline my business and present myself professionally!"
Sisu Adventure Rentals"The auto reminder emails asking for reviews have exploded our Google page with 5-star reviews!"
Village RentalsRev up your revenue
on the platform built for ATVs.
Join North Shore Landing, Sisu Adventure Rentals, Village Rentals, and ATV operators everywhere turning these numbers into their growth plan.